EWC students in Educational Technology must keep a blog active .
Branding Techniques for HBCU Students
by William Jackson
Social Media Visionary for My Quest To Teach
Inspired by “Knockout Branding Techniques”
Bridget N. Armstrong, Black Enterprise 2009
Competition is tough, the fields of study in higher
education need to be mapped out because competition
is not only local it is national and international
HBCU students continue to face a serious delima in
their approach to relevant and stable career choices.
Educational opportunities have never been more
accessable and equitable, but globally our world
economy has created increased competition.
When I say equitable, todays students have access
to the best resource in history, the World Wide Web
and connected databases, historical literature,
publications from globally and even experts in their
Never before in history have students had access to
global learning opportunties that allow for unpresidented
learning and networking. The trick is to get students
to see it, understand it and apply that learning.
Teaching the skills of reading for comprehension is
important even in higher education.
HBCU students during their college careers should
be developing their Brands and their personal Niches.
They, HBCU students need to understand what an
entrepreneur is because the majority of them are and
the value to the process of networking and true
to the meaning of pressing the flesh to be the best
should be taught.
In my Educational Technology, Social Media and STEM
class, too many students even senior did not know what
STEM, STEAM and STREAM where, what PLC – Professional
Learning Communities and PLN – Professional Learning
Networks are and how they work. PLN’s online like
#EduMatch, #FlEdChat, #UrbanEdChat and others where
professionals speak honestly about their careers in
unfiltered ways. Providing best practices, strategies,
knowledge based skills to work smarter.
HBCU juniors and seniors should know the top 5 people
in their course of study, they should know the
educational requirements and where to find advice on
what Social Media platform for jobs, internships and
where is the best place to be hired. There is no time
for being silly or even stupid when you have a tool
that can spread your Brand instantly around the world.
This information is necessary for building a successful
foundation to grow and create professional and
personal stability. To go along with careers, HBCU
students must be unique and original by building a
position for themselves online and offline. Creating
and re-creating to establish their credibility in
E- reputations, E-personalities, E-Branding and what
the Niche will be.
EWC students must develop strategies to build their Brand and Marketing agenda
Asking these questions about how people see you, do people
see you as an innovator, creator, developer, community
activist. How diverse is your network of associates and
who you can call on for ideas and resources. Can you
“Codeswitch” in diverse environments and feel comfortable
about not losing yourself. Do you know if your an extrovert
or an introvert? Are you a thought leader or are you
cognitively complacent about community issues because you
have your success and everyone else needs to get theirs?
The world if full of diversity and requires situational
awareness. What tools do you have to handle stress,
set-backs, break-downs and even how to manage success?
HBCU students will face many challenges, so their preparation
must be strategic and applied to real life. Finding a mentor
to talk to, share ideas with and to have a person to vent
is important. HBCU students must develop a personal winners
reputation because every Brand is based on the reputation
created. Think about the minds of your audience, potential
customers, clients and even the competition. Your focus
as a student is to create, plan and build a reputation that
sustains your Brand and allows it to grow and open more
opportunties in the future.
Use the summer months to attend conferences, workshops,
find a mentor, visit and participate in library events
and volunteer as much as possible to build your PLN in
your community and city. If you fail to take advantage
of these things you may be missing out on internships,
scholarships and business opportunties that others will
take advantage of and grow from.
You are your own worst enemy and your own best marketing
The diversity of EWC brings in depth and experiences from exposure, cultural growth
and sharing of ideas. Respect, acceptance, Codeswitching, collaboration, cooperation and
tolerance are key words that should be applied.