Tech and Social Media is Influencing Careers for People of Color
by William Jackson, M.Ed. @wmjackson Twitter
For young adults moving into a career takes planning, execution,
diligence and sacrifice. Technology can help in building skills that
can be applied to a developing Brand and to start a career, creating
a foundation that helps to extend into the future.
Today’s future business owners and entrepreneurs need to think
of themselves as CEO’s, CFO’s, Chairman of the Board, and even
company President of their companies or non-profit.
The journey to success begins in the mind and to contribute to the
human condition using platforms and tools of technology as
foundations that build to success. The process of Branding,
Networking, strategically positioning yourself, building yourself as
a Thought Leader, Content Creator, Innovator, Educator and other
positions of influence are establishing realities for the future.
Using technology to build PLC’s Professional Learning Communities
and joining PLN Professional Learning Networks to build on
collaborations. The ability of people of color to Market themselves
is sometimes dependent on the versatility of their Brand and the
diversity of their ability to diversify intellect and intelligence (there
is a difference between intellect and intelligence). Just finding a job
is a challenge, a serious challenge with just a high school degree.
It is almost impossible with a “certificate of attendance”,
that is earned from just attending school.
The goal is to build a career that creates change towards
progress and builds a reality in helping others to grow. In the job
markets of today there needs to be the integration of skills that
bond intelligence. Tech allow for diversity and creativity.
Employees must be “courageous strategists” and crafty in
applying new skills at becoming life-long learners. Degrees
are important, so is common sense, application and execution
of talents, skills and new found learning.
Here are some strategies that help employees grow into careers.
1. Define and Build your Personal Brand
Having a Brand is not optional, each person must establish their
personal Brand that builds who they are and what they
represent. There is flexibility, application, execution, networking,
leadership, collaboration and cooperation. #MentalAgility is vital
2. Build your Foundation
Building your ‘resume, biography, curriculum vita, digital portfolio
and even apply the tools and platforms of LinkedIn, Twitter,
Tumblr, About.me and Instagram. Use diverse platforms
and tools to spread your knowledge to promote.
3. Use your Brand
Your Brand can communicate online and offline. Networking
is important, getting out and “pressing the flesh” with others
so that resources can be shared to build a relationship. Being
online is not an option that can be wasted, networking is not for
the shy or timid. Being online provides digital identity and can
transform your portfolio from being static to dynamic and
influential. Each Social Media platform can be leveraged to
address demographics, educational levels, gender equality
and even the diversity of color and culture.
4. Keep your network alive
Your real-life and digital networks allow you to dynamically
connect with your community and the world. There is more
to it than fancy photos, hoping your videos go viral, it is
positioning yourself to help others and you to grow.
5. Stay Educated
Learning is important, being a life-long learner means staying
abreast of new technologies, understanding the development
of Apps, and gaining certifications and degrees. Learning must
be an integral part of the growth and development of career
professionals. You must know where your libraries are, museum
locations and even cultural events. In today’s society you must
have a calendar that grows as you grow in flexibility and ability.
6. Always have a backup or side career
Being flexible, adaptable and scalable are important to life-long
abilities to be flexible in your career options. Depending on your
goals and career options side jobs build you to other directions
and can open doors to new journeys. Be sure to balance your
time and avoid burnout.
7. Clarity of Careers
Be clear on what kind of career you want. Being specific and
targeted is important in the direction you want to move. No
guessing, prayer does help with deciding which way to go and
not to go or who not to go with.
8. Human Resources
HR is not always the best place to go to for hiring. It is a start
for your application and other documents, but use your
connections, networking and friends to move through the career
options you have. Being involved in community and cultural clubs,
volunteering, sharing your knowledge and being a mentor helps
to expand and improve your influence and how you can be hired.
9. Cultivate Relationships
Business is about building relationships. Just as countries do
not start their business dealings without learning about their
competition and collaborations. A foundation for a relationships
takes time to grow, so expect to be in dialogue and discussion
to build mutual goals and missions. It does help the have lunch,
dinner, play golf or bowling. Building for the future can be fun also.
10. Marketing your Brand
No one can market your Brand like you can. You have to be
diligent, creative, innovative, and mission driven. Your Brand is you!!!!
11. Relationships do not always have to be s*xual
Don’t believe everything on TV. You may create your own
Scandals that transform into an Empire of hate, mistrust, and
declaration on the moralities and ethics of life. “Before you climb
into bed with anyone make sure you climb into their head first.”
Get an understanding where your relationship is going for you
and them. Yes there are “benefits with friends,” but will the
consequences kill your future happiness and personal dignity?
12. Digital Communication That Never Goes Away
Take the time to answer voice mails, emails, texts, faxes and all
the ways people communicate with you. Never assume you
are so well connected that you can afford to miss the next million
dollar venture or an opportunity to contribute to a news story or
even advise a political future that could open doors for you.
Use resources like HARO – Help A Reporter Out with contributing
to developing stories. Share your knowledge and expand your
circle of influence and connectivity in your community.
Remember your digital information never goes away…..
so be careful when sharing your opinions.
Don’t get caught up and get Trumped!!!