Tweets. Hashtags. Duckfaces. Selfies. LIKES.
We like those.
With the abundance of social media in our lives, we can create a world that, quite literally, only revolves around ourselves. When I am feeling down I can snap a selfie and put it on Facebook or Instagram only to receive compliments and likes that are tailored just for me.
When we tweet and use Facebook, we make our lives accessible to the world. Our social network sites are our marks in the digital world and belong solely to us, as they serve to define who we are. Since these social network sites nurture “likes” and complimentary comments, we grow to expect our “friends” to make us feel important. Social networks allow us to form celebrity complexes for ourselves.
Think about the last time you added a friend on Facebook; were they really that great? Do you honestly love all 1000 people who are obligated to like at least one of your photos or statuses? Most likely not, but a like is still a like. Maybe we expect reassurance from other people and treat them like our fans instead of “friends.”
The celebrity complex is dangerous because it can lead to paranoia, low self-esteem, and a great loss of time. While I am only one person who can testify to the existence of the celebrity complex, anyone can reason out its prominence in our world. Why else would we be taking selfies and updating others on our new haircuts? Perhaps we do so out of boredom, or perhaps we are prompted by an expectation of a return on our social network investment.
Social networks, particularly personal profiles, are designed just for us, by us. We only “follow” artists we like, people we are interested in, and political reporting we agree with. We let Facebook and Twitter vet out the content that is well-suited for us and we do not engage with a multiplicity of other perspectives on current events, pop culture, and the like.
Our social networks are our managers – they manage media and blind us to the “unnecessary.”
Our friends lift us up when we snap our fingers – or our cameras.
We are the celebrities in a world where everyone is famous.