Well, here’s some interesting wine news from the hospitality desk: In a recent survey about global wine and travel trends conducted by market research firm StudyLogic, Sheraton Hotels & Resorts discovered that after a long day, one out of every two people would reach for a glass of wine (48%) rather than their smartphone/tablet (15%) or – get ready for this one – even their spouse (15%). Yes, you read that correctly. Having a chat with your spouse was given the same percentage ranking of importance (or lack thereof) as reaching for your electronic device, aka crack cocaine of personal choice. [see previous Hive posting RE more on this phenom at Welcome to the Experience Economy ]
Further, and perhaps even more surprising, were that survey results also showed 23% of the respondents would be willing to give up sex for a week in return for a premium highly rated glass of wine. (Hey, I’m just reporting the facts here. Please don’t diss the messenger.)
So what does that mean to you and I? In broader terms, a lot of us like wine, oh yeah, and we like it real good.
This was reinforced to me in a recent outing, appropriately labeled a Vine and Dine Event, that I was happy to participate in at the Everglades Restaurant, Rosen Centre Hotel. On this particular night, the focus was cooking with wine wherein each of the five overindulgent gourmet courses were prepared-and-paired with an excellent wine selection. (Reminds me of a kitchen towel I have that reads, “I cook with wine. Sometimes I even add it to the recipe” except in this case it’s the real deal.) Making this even more enjoyable was that each course received a little educational introduction by the attending winery representative as well as some kitchen ‘dishing’ from Chef Fred Vlachos. That’s right – first a little education, then a sip or two, then the individual courses served up in proper gourmet presentation style followed by, well, more than a few little sips. Ahhh. Here’s the savory pictorial summary: